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Thursday 14th August 2025;  Pictured are Ronan Whelan, SIRO Chief Commercial Officer and Marianne Murphy, Head of Marketing as SIRO is announcing the launch of a new online service allowing buyers to have access to a
fibre broadband service at their new home from the day they move in. Picture credit: Damien Eagers NO REPRO FEE

New Service Aims to Take the Headache Out of Ordering Broadband For Home Buyers

Thursday 14th August 2025; Pictured are Ronan Whelan, SIRO Chief Commercial Officer and Marianne Murphy, Head of Marketing as SIRO is announcing the launch of a new online service allowing buyers to have access to a fibre broadband service at their new home from the day they move in. Picture credit: Damien Eagers NO REPRO FEE
  • SIRO allows buyers have a broadband service ready for use from the day they move in
  • Service will provide support to developers and estate agents in responding to broadband queries

Broadband operator, SIRO, has today launched a new service aimed at ensuring that buyers can access a fibre broadband service at their new home from the day they move in.

SIRO’s new service will also provide a valuable resource for both developers and estate agents, supporting them in responding to queries on broadband connectivity from those moving into new homes.

Traditionally, buyers of new homes may experience a wait time of several days or even weeks before their broadband service is installed and up and running. This can be extremely frustrating for those moving into a new home who find themselves dependent on reliable connectivity to undertake a wide range of essential activities for themselves and wider family.

Increasingly, new home buyers or their tenants are seeking a functioning broadband service live at their new home from the first day they move in. Activities such as working from home; using connected home devices such as house alarms, doorbell or remote access services like a smart thermostat; and connectivity for mobile, TV or gaming have all expanded this need.

SIRO’s new bespoke service allows home buyers to pre-order their broadband service so that it is ready to go before their boxes are even unpacked. New home buyers or their tenants can log onto a dedicated webpage on SIRO’s website, find their new development and their individual home and then pre-order a 100% fibre broadband service in advance of moving in.

SIRO’s new service for home buyers offers a range of options depending on each individual’s circumstances. For those who have already moved in they can go ahead and order broadband services today; those who have bought, have an Eircode or just the address and a move-in date they can pre-order to ensure their broadband is ready when they are; or for those who have just bought, have an address but no move-in date yet can register and receive a reminder from SIRO when the broadband pre-order service is available to them.

For estate agents and developers, they also now have a dedicated information source that they can direct their home buyers to if the latter have queries on services available to them.

Research previously commissioned by SIRO revealed the extent to which broadband is now viewed as an indispensable part of modern living, surpassing other features once regarded as core to a new home. It found that access to broadband was a key consideration for home buyers, ranking higher than even a parking spot or garden for respondents.

A first in the Irish broadband market, SIRO’s website now hosts a comprehensive list of new developments across Ireland in which SIRO is rolling out its network. SIRO’s new developments webpage currently lists over 300 new developments in every corner of Ireland, with more new developments added on a weekly basis. 

SIRO is a wholesale fibre broadband operator. It partners with more than twenty broadband retailers such as Digiweb, Pure Telcom, Sky, Virgin Media and Vodafone amongst others from which home buyers can order a broadband service from. It has grown to become the second largest full fibre broadband network in Ireland and continues to grow.

Commenting on its new dedicated service, SIRO Chief Commercial Officer Ronan Whelan said: “There is so much to consider and deal with when buying and or moving into a new home. It’s a stressful time! Getting utilities in place, particularly broadband, are an essential part of making a house a home. SIRO’s new service aims to ensure that the process of getting a broadband connection live is seamless.

“Being attuned to customer needs is a key reason for SIRO’s success over the last decade. Over that time and even more so since working from home became mainstream, has been the need for home buyers to have a broadband service available as quickly as possible. We’ve listened to both consumers and developers on this issue and our new service is a response to this overwhelming demand,” added Mr. Whelan. 

Giving the perspective of home buyers, Managing Director of DNG Duffy, Dundalk, Keith Duffy noted that: “Some homebuyers – particularly first-time buyers and those working from home – like to confirm broadband availability early in the sales process so they can plan ahead. 

“SIRO’s new webpage is a real advantage, allowing buyers to check service availability in their area and even pre-order broadband, helping them get ahead before moving in.

“While some expect broadband to be ready on day one, it can be something they overlook, so the pre-order option is especially useful. Feedback from those who have used it has been very positive, with customers noting quick turnaround times and being highly satisfied with the service.”

Commenting for house builder Homeland Projects, its Sales Manager Julianne O’Riordan:

“We’re seeing an increasing number of home buyers asking about broadband availability during the sales process, particularly as more people work from home. For many purchasers, having fast and reliable connectivity is now as important as any other utility. 

“SIRO’s new home buyers webpage is a great addition. It’s user-friendly, visually appealing, and makes it easy for buyers to check availability and understand their broadband options well before they move in.

“Buyers also expect broadband to be ready from the moment they get their keys, so the ability to pre-order SIRO-powered broadband in advance is a real advantage,” added Ms O’Riordan. 

SIRO’s New Pre-Order Service for Home Buyers can be found at: https://siro.ie/new-developments/